Among the strategies a company can use to build its brand visibility, engagement with its customers, and create new loyal customer relationships, sponsorships is one of the few that has the potential  for huge return on investment to the  sponsoring company. Become a Phoenix Famtastical Festival sponsor and make an impact on the community while helping to provide a fun day for thousands of children! The festival is a family friendly event in the heart of downtown Phoenix that benefits the Back-to-School Clothing Drive non-profit organization.

Benefits of Becoming a Sponsor

By becoming a sponsor of the Phoenix Famtastical Festival your company will receive the following benefits:
  1. Promotes a Positive Brand Every company strives to maintain a positive  brand image, respected identity and favorable public opinion. The Phoenix Famtastical Festival delivers a favorable brand positioning and opinion for over 20,000 people on event day and multiples more over the course of the months leading up to the event via  our digital, social and broadcast promotion of your brand association with the festival.
  2. Increases Brand Awareness Consumers have choice and they use it well. The main purpose of brand awareness is to generate preference in the mind of the consumer and increase customer loyalty. Becoming a sponsor can directly influence brand awareness particularly if you have a stable position in the marketplace, or trying to build an emerging brand. Many small companies struggle to get their brand in front of consumers at a manageable cost. As a small business or company, you gain more followers and greater visibility when you attach your brand to successful events.
  3. Reaches a Wide Demographic Your sponsorship investment allows the festival, and in turn you as a sponsor, to reach a wider demographic. With over 20,000 attendees from across the Valley, and even wider via our social media exposure, your brand is placed in the view of thousands of participants, and even more by word of mouth though attendees.
  4. Enhances Customer Experience When it’s good, it’s positive. People want empathy, a fair price, a great service, an experience. Nothing builds great ambassadors for your brand than happily engaged customers. When customers have a favorable experience with your brand, they tell everyone and encourages them and discourages others from patronizing your business. Investing money in the festival to create direct customer engagement can improve the customer experience and  satisfaction with your brand.
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Title Sponsor – $25,000+ ONLY ONE AVAILABLE

Official Status and Festival Title Example: Your Company’s Name Phoenix Famtastical Festival
Featured Entertainment Sponsor & Stage-Customized Fun Zone

  • Named as title association with the Phoenix Famtastical Festival – Ex: Fry’s Phoenix Famtastical Festival
  • Logo and title on main stage header
  • Logo and title on all collateral material, press release, ads
  • Prominent logo placement at each main entrance
  • Commemorative award with your company as a Champion for Children
  • Opportunity to give an address during the Phoenix Famtastical Festival sponsorship luncheon
  • Logo and title sponsorship recognition on all TV commercials/PSA
  • Logo and title sponsorship recognition inclusion in all event print ads
  • Customized activation plan
  • 20×10 exhibitor space (near entrance)
  • VIP passes to hospitality area
  • VIP passes to sponsorship luncheon
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Presenting Sponsor – $20,000+

  • Official Status and customized fun zone
    Example: Cox Communication’s Phoenix Famtastical Festival presented by The City of Phoenix
  • Company named as presented by center stage
  • Logo on main stage header
  • Prominent logo placement at each main entrance
  • Logo and title sponsorship recognition on all TV commercials/PSA
  • Logo and title sponsorship recognition inclusion in all event print ads
  • Customized activation plan
  • 20X10 exhibitor space (near entrance)
  • Custom Facebook meme with logo and title sponsorship recognition
  • VIP passes to hospitality area
  • VIP passes to sponsorship luncheon
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 Zone Sponsor – $15,000+

Customized Fun Zone
Fun Zone Examples: Go Green Zone, Tot Spot & Diaper Derby, Get Fit Exercise Zone, STEM Zone, Sports Zone, Health Zone

  • Your company will be the name sponsor of an activity zone
  • Ex: Phoenix Famtastical Festival-Fry’s Food Zone
  • Your company can customize any activation plan to highlight your activity zone. (Tot Spot, Science Zone, sponsored activation area included in the event guide – Energy Zone, Green Zone, Circus Zone, Discovery Zone, Adventure Zone, Healthy Kid Zone, Craft Zone)
  • Logo on sponsored zone signage
  • Prominent logo placement at entry to sponsored zone
  • Logo inclusion in all event print ads (all affiliated publications
  • Custom Facebook meme with logo and title sponsorship recognition of company and event
  • VIP passes to hospitality area
  • VIP passes to sponsorship luncheon
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Official Corporate Product/Service Sponsors – $10,000+

Official Product Sponsor offers product category availability at the PCF and included in all collateral and marketing materials! Examples Include: Water, Waste Management Bank, Grocery, Hotel, Auto, Cellular Service, Banking.

  • Your company receives exclusivity rights as the official product or service of the Phoenix Famtastical Festival
    Ex:  Fry’s the Grocer of the Phoenix Famtastical Festival
  • Exclusivity rights fees additional
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Official Information Sponsor – $5,000+

Official Information Sponsor “My Child” Identification Station

  • Ticket sales booth
  • Stroller rental
  • PCF guest service
  • Changing station
  • Nursing station
  • Lost & found
  • First-aid station
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